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Comparing 69 vendors in Social Media Analytics Software across 104 criteria.
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HypeAuditor’s platform harnesses the power of machine learning, natural language processing and computer vision to offer insights into audiences. Brands can learn how influencers drive interest, find out about fake accounts, and disrupt their activity. It can help companies find the perfect fit in influencer accounts and run successful marketing campaigns. It uses AI algorithms to identify an audience’s interest and help brands stretch their marketing budgets. Available tools ensure that a brand connects with the best influencers and real followers.
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Iconosquare Social Media Analytics Software has a unique feature of determining the target audience for specific content, which in turn helps in maximizing the reach of a particular post. The strict schedule followed by the app helps in maintaining regularity. Besides, the increasing range can happen only with more than one profile because it ensures the exploration of several productive dimensions from a single, unified platform. Allotment of hashtags and mention create a wider group of followers and audience. Industry benchmarks help in retaining the quality of content. Deep insight into activities shows the efficiency of users.
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Keyhole Social Media Analytics Software offers hashtag tracking and analysis that helps brands use influencer marketing to increase their ROI. It allows businesses to use hashtag analysis and geo-location filters for connecting with the top influencers within a location by providing real-time data. No other social media analytics platforms provide this feature so far.
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Laters USP is its focus on helping small- to medium-sized businesses (SMBs) to maximize their social media results. Its features include detailed analytics, hashtag management, post scheduling, team collaboration tools, and influencer marketing integrations. Additionally, Later is the only social media analytics software to offer visual calendars for scheduling posts, which allows for better post planning and more efficient content creation.
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Linktree enables its users to customize their links along with optimizing their page. Currently, numerous freelancers, start-ups, enterprises use the link tree to grow their page on the various social media sites like Facebook, Twitter, etc. It has around 2.7 million users with popular brands like the Red Bull, Pearl Jam, etc.

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The unique selling point (USP) of OKTOPOST in Social Media Analytics Software is its emphasis on the alignment of social media campaigns with business goals. The platform helps businesses track their social media efforts across different networks, team members, and time periods to see how campaigns underperform or overperform against defined goals. This allows users to understand the ROI of their social activities and to make more informed decisions on how to optimize and adjust campaigns for better performance. Additionally, OKTOPOST’s AI-driven algorithms help marketers to identify influencers and content opportunities, monitor competitors and get valuable insights in their industry.
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Sendibles USP in the social media analytics software space is that it is an all-in-one solution for managing and monitoring multiple social media accounts, delivering powerful analytics and insights into performance, and helping to increase ROI. It also integrates with a variety of third-party tools, enabling users to measure and evaluate campaigns across multiple social networks, and optimize their marketing efforts. Lastly, its automated scheduling feature ensures that content is delivered to the right audience at the right time.
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It is a social media analytics software that helps its clients achieve more subscribers and make their account more popular. The software tracks user statistics and content creators and helps users get a better understanding of the trends. It also allows users to partner and thereby get additional benefits.
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SocialPilots USP in Social Media Analytics Software is its comprehensive reporting and insights. SocialPilot allows its users to obtain detailed reports and insights to better understand their audience and content. Its powerful analytics tools offer an in-depth analysis of popular content, insightful audience breakdowns, and detailed post performance tracking. With its advanced analysis and reporting capabilities, SocialPilot is the perfect tool to help you track, measure, and optimize your social media campaigns.
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It is one of the most preferred social media analytics platforms among digital marketers as it generates automatic reports and timely insights for its users. With a customer satisfaction of up to 94%, it’s simple to use yet helpful in increasing ROI through social media strategies. Due to its pricing distributed in multiple choices, users have the flexibility to take a call as per the requirements.
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? SOTRENDER is a leading social media analytics software that helps businesses optimize their social media campaigns. It provides real-time multi-channel analytics, comprehensive analytics reports, social media performance tracking, competitor analysis, and advertisement targeting. Its features help businesses extract actionable insights from their social data, so they can strategize effective campaigns and track their performance. Additionally, SOTRENDER’s automated reporting and AI-assisted insights help save users time and money on manual data analysis tasks.
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Tailwind offers social media analysis for Pinterest, along with an analysis of YouTube, Facebook, Twitter, and Instagram. Users can schedule posts, download content performance reports, and save time by integrating Pinterest and Instagram profiles of the user. It offers automatic optimization for keeping the audience engaged at the right time.
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Twitter consists of more than 139 million users who actively interact with other users on the social media platform. Different brands use the software to get insights on how they can grow their brand and enhance their strategy. Brands can also attract a broader audience to enhance their brand popularity.

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Unified is one of the most holistic and concrete service solution providers in the field of social media advertising. Unified consists of more than seven billion-plus in spent data and enriches the client’s portfolios, audiences, and various brands. Users can work with the team that holds expertise in the arena of social media and adverts. Users can also receive access to the unified inside platform where they receive on-demand answers to their advertising questions. 

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1.7

Meltwater social solutions allow brands and agencies to turn data-driven insights into actionable customer engagement opportunities. With an AI-powered social analytics engine, marketers and PR professionals can turn trillions of owned and earned data points into contextual insights and predictions that drive stronger business decisions. Meltwater’s unified social platform enables marketers to take those insights and immediately put them into action by publishing targeted content and executing engagement strategies in real-time.

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Social Media Analytics Software Related Articles
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Zoho Social: A better way for agencies to collaborate on social media

Zoho social media analytics platform is one of the top social media analytics software. This software helps organizations for deeper analysis of their existence in the market. With this analysis it becomes easy for organizations to work closely with their customers. This platform creates the set of customers that can be reached by organization on the right time.

-- by Dipali Karanjkar
7 Key Benefits of Using Hootsuite to Manage Social Media Presence

Social media analytics software area set of analytical tools that enable the collection and reporting of data related to social media accounts. It enable the end-users to listen, monitor, analyze, and give insights from data collected from blogs and social media websites. These products are used by social media, marketing, and communications teams to identify best practices, target demographics, and analyze real-time consumer practices.

-- by Shambhavi Gajul
Social Blade - Best tool to spot fake social media influencers

Social media analytics software area set of analytical tools that enable the collection and reporting of data related to social media accounts. It enable the end-users to listen, monitor, analyze, and give insights from data collected from blogs and social media websites. These products are used by social media, marketing, and communications teams to identify best practices, target demographics, and analyze real-time consumer practices.

-- by Shrikant Bolli
Linktree - Best Bio Link tool for Instagram

Linktree is a social networking analytics resource that lets bloggers and artists streamline their traffic on Instagram and operate content on the site. It is achieved by making buttons that link various objects at a time and therefore communicate further relations with the public. Linktree Social Media Analytics helps make the content online trendier and easier to manage.

-- by Rupesh Jasud
Top 10 Social Media Analytics Software and Key Features

Social media analytics software area set of analytical tools that enable the collection and reporting of data related to social media accounts. It enable the end-users to listen, monitor, analyze, and give insights from data collected from blogs and social media websites. These products are used by social media, marketing, and communications teams to identify best practices, target demographics, and analyze real-time consumer practices.

-- by Rupesh Jasud
Frequently Asked Questions (FAQs)
Based on application, the social media analytics market is segmented into sales and marketing management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, customer experience management, and others (workforce management and compliance management). The risk management and fraud detection application is projected to be the fastest-growing application in the market during forecast period, owing to the ability of analytics tools to extract and analyze data from multiple data sources, that provides opportunities for the identification and justification of fraudulent activities.
North America is projected to hold the largest market size in the global social media analytics market, while Asia Pacific (APAC) is projected to grow at the highest CAGR during 2020-24. The region is becoming a new hotspot in the market, due to rising investments in the process of digitalization across potential economies. North America is the most important revenue contributor to the global market. The region is perceiving important developments in the social media analytics market. Due to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in real-time analytics can be attributed to high growth rate.
The best frequency is something that you need to figure out on your own. Something you need to consider is how active your audience is. After doing so, you must find a balance that the audience is comfortable with. You don’t want them to start unfollowing you after flooding their newsfeeds. There are some rules, but you can only find the best frequency by trial and error and experimenting.
After choosing the precise platforms and planning the campaigns, one should decide what metrics to check in order to determine the ROI. Generally, reach, traffic, engagement and conversions on social media, are considered for measuring ROI. ROI = (Returns - Cost) / cost of social media marketing. By using this formula one can determine how the results compare to the initial goals. It’s better to understand as many metrics as possible, in order to ensure that any changes are minor.
Continuous spamming, having multiple profiles on each platform and not interacting at all with the audience are some of the practices one should avoid. Some of these actions create confusion, while others will make your audience to unfollow and/or even report you. Inconsistency is also one of the main traps one could fall into. This means one shouldn’t frequently switch on to new platform by leaving the previous one. Avoid publishing updates in a frantic manner. Timing is very important while publishing the post, as there should be logic into how, why, when and where you post the social media posts.
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Company Size :
  • Enterprise
  • SME
  • Startups

Social Media Analytics Software GrowthAccording to Clarabridge, social media analytics includes tracking conversations and measuring campaigns. It also involves figuring out how your social activities are influencing your business results. Social media analytics is mainly concerned with developing and evaluating informatics tools and frameworks through a set of analytical tools, which enable end-users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites.

The global social media analytics market size is expected to grow to USD 16 bn by 2025, at a CAGR of 34% during the forecast period. The major growth drivers of the social media analytics market are the increased focus on market and competitive intelligence, increasing user engagement on smartphones, and the need for social media measures to enhance Customer Experience (CX). The social analytics market faces challenges such as lack of standard measures for social media analytics and the absence of a single solution to manage the increasing unstructured data. Factors such as complex analytical workflows are also expected to limit market growth.

Increased focus on the market and competitive intelligence is driving the growth in the Social Media Analytics Market

Social Media Analytics Software-Growth

This report identifies and benchmarks the best Social Media Analytics providers such as Oracle (US), Salesforce (US), IBM (US), SAS Institute (US) and Adobe (US),  and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Social Media Analytics ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. Best Social Media Analytics providers are rated and positioned on a 2x2 matrix, called ‘Company Evaluation Quadrant’, and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.

The report includes market-specific company profiles of all 30 players and assesses the recent developments that shape the competitive landscape of this highly fragmented market.

This report identifies and benchmarks the best Social Media Analytics providers such as Oracle (US), Salesforce (US), IBM (US), SAS Institute (US) and Adobe (US), and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Social Media Analytics ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.

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Social Media Analytics Software- Trends

Social Media Analytics Software- Market Drivers

Social Media Analytics Software- Market Dynamics

 

Social Media Analytics Software- Companies

Published on
Jul'2020
Code
360-TC 2648
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